UMi has released it's first smartphone in the summer of 2012. After the X1, they released a lot of different models. Here is the list of devices: X1, S1, X1s, X2, Cross C1 (Big Red Bull), X2s, X1Pro, X3, C1 mini and the Zero is released in Q4 2014. All phones are low-end to mid-range models (except for the UMi Zero). The goal of UMi: We choose the best solution for a smart phone at affordable price so everyone is able to use our device. Our goal is making sure every customer enjoys our devices